With growing competition in the solar energy market, SEO helps your company stand out online. It improves your visibility on Google, drives targeted traffic to your website, and increases your chances of getting qualified leads.

Local SEO helps your solar business appear in searches like “solar panel installers near me.” It focuses on optimizing your Google Business Profile, local citations, and area-specific content to dominate your geographic market.

Solar companies should target keywords like “solar panel installation,” “solar energy solutions,” “solar financing,” and location-based terms like “solar companies in [City].” Keyword research helps identify what your potential customers are searching for.

Most businesses start seeing noticeable improvements within 3 to 6 months. However, SEO is a long-term strategy, and consistent effort over time yields stronger rankings and better lead generation.

Yes, with the right keyword targeting and optimized landing pages, SEO can drive leads from both residential and commercial customers looking for solar solutions.

A typical campaign includes keyword research, on-page optimization, local SEO, link building, content creation, technical audits, and performance tracking using SEO analytics.

Customer reviews are critical, especially for local SEO. Positive reviews improve your credibility, influence buying decisions, and help your solar business rank higher in Google’s local pack.

Yes, a blog allows you to answer common questions, educate customers, and target new keywords. It builds authority and keeps your site updated with fresh content—two key factors for ranking well.

You can do both. Local SEO focuses on targeting specific service areas, while broader SEO strategies (including content, backlinks, and optimized landing pages) can help you rank for national-level solar keywords.